About Mind Shift

Most leaders are working harder than they should have to. We fix that.

Mind Shift is a strategic advisory and coaching firm. We give business owners, executives and team leaders the structure, tools and accountability to scale, lead and build lasting legacies. Turnarounds, strategic growth, and succession, handled.

Free. 90 minutes. You leave with a plan either way.

20+years leading and coaching
3regions: US, UK and Middle East
10Xaverage client return on investment
The problem we solve

Most coaching does not stick. Here is why ours does.

Typical coachingMind Shift
One-size-fits-all programmesTailored to your business, your numbers and your career
Strategy without executionWeekly coaching plus live KPI tracking
Insight without accountabilityAccountability built into every stage
Ends when the engagement endsSystems that outlast the engagement
Our approach

Not just coaching. An operating system.

01 · Structure

A proven framework tailored to your stage. Not generic advice: a system that maps to your specific goals and metrics.

02 · Accountability

Weekly coaching, real-time success metrics, and a partner who cares enough to tell you the truth and hold you to it.

03 · Traction

Month-on-month measurable progress. You always know where you are heading and exactly how to get there.

Ari Jason, founder of Mind Shift
Our story

Before the coaching, there was the work.

Ari Jason built Mind Shift because he saw a coaching industry full of frameworks and short on people who had actually sat in the owner's chair. A British-born executive, he has led and scaled a $150M business, held VP roles at multinationals, turned a failing NGO into a thriving organisation, and built a digital mental fitness startup. The Business Operating Suite™ did not come from a textbook. It came from twenty years of learning what separates businesses that break through from those that break down.

$5M to $150M in 14 years as COO of a consumer goods company, at 29.9% CAGR
50% infrastructure cost reductions leading transformation at Bloomberg LP, Citigroup Europe and Ford Motors Europe
$2Bn, 13-country restructuring as part of the global task force at Colt Telecom
NGO from dormant to thriving in 18 months as Chair: board rebuilt, income diversified, programs in five languages
What we do

Three doors into the same standard of work.

Business Owners

Strategic advisory through the Business Operating Suite™: turnarounds, growth and succession for $5M to $50M companies. Financing available through our sister company, Mind Ventures.

Explore strategic advisory

Leadership Teams

Leadership Lab: 1:1 development for managers and team leaders, built on the Lumina Leader 360, plus workshops for leadership teams and HR leaders.

Explore Leadership Lab

Individuals

Executive and career coaching across three tracks: Career Accelerator, Executive Edge, and Founder Mode.

Explore coaching tracks
Credentials

Held to a professional standard.

ICF Member IMAGO L1 Facilitator Harvard Business School, Disruptive Strategy University of London, BSc Business & Technology J'lem Coaching Institute, advanced coach training Lumina Leader practitioner 1,800+ coaching hours

Read our Code of Conduct

See if we are the right fit.

90 minutes, free. We get clear on where you are, where you want to go, and whether Mind Shift is the right next step.

Book a Clarity Session

Free. 90 minutes. You leave with a plan either way.